The future of advertising is here – native advertising is the winning formula
Published on 11.01.2022.
Aggressive advertisements do not work any more. Their time has passed. Pop-up ads are a nuisance preventing users from seeing what they actually want to see – the content. A colourful top banner takes up precious space on the screen. Side banners? They reduce the space potentially available for content. Good content is king, and individuals, media companies and brands providing such content will feast at the royal table.
What is native advertising?
For a few years now, native advertising has been the buzz word and a key element of every marketing strategy.
It refers to the concept of creating discreet content consistent with other platform elements and integrating smoothly into the page. This makes the visitor feel like the content of the ad belongs there and does not stick out.
Research shows that 79 percent of users prefer native ads, and 38 percent make a purchase based on such ads.
According to an article published on PRNewswire in 2019, native advertising spending is expected to increase by 372% from 2020 to 2025. When expressed in actual numbers, which may still be difficult to envisage, but are somewhat more tangible, this constitutes an increase from 85 billion USD in 2020 to 402 billion USD by 2025. This is the last call for the high-speed train; board it while you can.
Linker is a high-speed train that will quickly and safely take you to your destination
Linker offers excellent solutions for maximising the potential of all participants. Content creators and advertisers are given access to leading Croatian web portals, and with Linker’s help, their content goes beyond the limits of portals to reach end users. In order to provide advertisers with a suitable context for their content, Linker is only active on high-quality, wide-reach news portals and leading niche digital media. Linker is also aware of the specific requirements made by publishers and advertisers and develops tailor-made solutions when required.
Along with the standard native formats, Linker offers several innovative formats, some of which have been developed in close cooperation with advertisers. One example is Linker Story, enabling advertisers to use multiple creative elements to tell their story in a native format, an ideal brand awareness tool.
Another interesting feature is the In-text format, which adds a tint of exclusivity due to its position within the text and the fact that it is displayed on its own, without competing for attention with other ads.