Linker goes live in Bulgaria

A native advertising and content discovery platform launches this month on series of Bulgarian online media websites to offer both publishers and advertisers new opportunities in what is known to be one of the fastest growing segments of digital marketing globally.

Published on 08.10.2020.

Linker goes live in Bulgaria
Well known digital media market mover Hristo Hristov launches another venture in partnership with SEE native advertising tech platform Linker.

How can you benefit? 

If you are an online publisher Linker Network will increase your visits and reach and generate additional revenue. The platform is free for the publishers and offers out-of-the-box features for content recommendation and content exchange that outperforms custom solutions. For the advertisers and media agencies, Linker provides a new powerful native advertising channel with above the benchmark KPIs for product promotion, quality traffic acquisition, content and PR reach and readership growth, e-commerce and other marketing goals.  Contact Linker Bulgaria today for more info, to join or to start your campaign.

Global outlook of the native ad platforms

Based on superb user engagement and marketing performance, the whole segment of native advertising is growing rapidly and global native and content discovery platforms such as Taboola and Outbrain are installed on thousands of publisher sites worldwide. Many of them are the largest news and media publishers such as CNN, US Weekly, Daily Mail, Mashable, The Guardian, Business Insider... Publishers choose discovery platforms to build engaged audience and grow revenues. But besides global native networks, there are regional solutions such as Linker with more value they bring to both publishers and advertisers on each market.  Global platforms are actually loosing ground in local markets and more agile, innovative and focused companies such as Linker are growing in market share and markets’ presence. Bulgaria is a nascent in this segment with little or no native ads saturation so Linker and their Bulgarian partner mr. Hristo Hristov expect this market to develop and grow fast. 

Native ads have been gaining more and more steam recently – less disruptive, more natural, better performance

Data from the Native Advertising Institute, shows that revenue generation from native advertising is expected to increase by 46% by 2021.Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native advertising spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83Bn in 2020 to a total global value of $402Bn by 2025.(Source: PRNewsfoto/ADYOULIKE).

Mature brands and start ups alike use native ads to reach audiences at highly impactful moments, when people are already consuming content and open to discovering something new. These campaigns can drive goals around high-level brand awareness as well as down-funnel leads and sales. Native ads avoid the disruptive pitfalls of pop-up or pre-roll ads in favour of a more respectful bargain with users, allowing people to discover and engage with branded content they may like on their own terms.

Superior ad formats for many campaign tactics and a great tool to help publishers grow audience and engagement

Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behaviour that the viewer feels the ad belongs there. And they are displayed at the key moment when the user is considering which content to consume next. This approach guarantees excellent performance as all recent studies confirm: 79% Users prefer how native ads visually blend in with the page, 38% Users will make purchase via native ads and 63% Higher user interaction with native ads in comparison to classic display ads. Linker is a powerful tool for publishers as well, offering content recommendation and content exchange options, various audience growth tactics and additional new revenue on top of existing streams that traditional online publishers usually have.

Innovation, technology and partnerships are at heart of what should make Linker a successful story in Bulgarian market as well - Linker media experts will work with agencies and advertisers to develop ad formats, campaign placement tactics and to ultimately drive the marketing goals. Next few months should be quite vibrant for this segment as Linker spreads across Bulgarian online media bringing instant value to publishers and first truly network driven native ads to the advertisers’ market. And even more exciting than the initial launch, the second roll out phase of Linker’s market activity will reveal more advanced opportunities such as programmatic driven ads, alluring ad formats, solutions for e-commerce, video and more.. 

Linker is expected to further strengthen the Bulgarian online media scene, bringing in more engagement on local online media and new advertising products with fresh and innovative “native” formats. On top of that, the market will finally have a local ad product that can match many performance results of Google and Facebook and therefore further strengthen the Bulgarian online media landscape. Sign up your online media today or ask for advertising options at

Linker’s partner for Bulgarian market, Hristo Hristov, spent his past six years as CEO of Netinfo, the biggest digital media company on the Bulgarian market with over 30 websites and apps in the portfolio. He is also an active VC investor in Eleven and Endeavor and serial entrepreneur and sits on the boards of eBag, Healee as well as non profits like Endeavor Bulgaria, IAB, The Award of the Duke of Edinburgh and others. All these projects are dedicated to what he sees as the future of digital transformation.

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