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Linker goes live in Bulgaria

Published on 08.10.2020.

Linker goes live in Bulgaria

A native advertising and content discovery platform launches this month on series of Bulgarian online media websites to offer both publishers and advertisers new opportunities in what is known to be one of the fastest growing segments of digital marketing globally.

COVID-19 has changed everything. What does that mean for the media, publishers and readers?

Published on 27.04.2020.

COVID-19 has changed everything. What does that mean for the media, publishers and readers?

You must have noticed that the coronavirus has changed everything – from the way people behave in their private lives and the sudden changes in their habits and priorities, to a completely new business environment, new work processes and technologies, and the way we consume media.

Constant changes in social media algorithms are giving you headaches? Turn to better solutions

Published on 02.11.2019.

Constant changes in social media algorithms are giving you headaches? Turn to better solutions

With its advertising tools, Facebook gave us keys to the kingdom – and then changed the locks.

The future of advertising is here – native advertising is the winning formula

Published on 26.09.2019.

The future of advertising is here – native advertising is the winning formula

If you think that native advertising is a thing of the future, you are already living in the past. Here is why you need to pay more attention to this result-producing tool.

What is Linker? Why media and advertisers use Linker

Published on 17.03.2019.

What is Linker? Why media and advertisers use Linker

A pop-up shop in the physical world will attract attention and new customers, but a pop-up ad in the virtual world might cost you a customer instead. How many times have you yourself looked for the little X in the right corner of an ad in order to quickly close it? Aggressive advertisements are an obstacle to users on their way to content, which is exactly why native advertising has proven to be the right path for all parties involved – advertisers and media companies, as well as end users.

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