Published on 08.10.2020.
A native advertising and content discovery platform launches this month on series of Bulgarian online media websites to offer both publishers and advertisers new opportunities in what is known to be one of the fastest growing segments of digital marketing globally.
Published on 27.04.2020.
You must have noticed that the coronavirus has changed everything – from the way people behave in their private lives and the sudden changes in their habits and priorities, to a completely new business environment, new work processes and technologies, and the way we consume media.
Published on 02.11.2019.
With its advertising tools, Facebook gave us keys to the kingdom – and then changed the locks.
Published on 26.09.2019.
If you think that native advertising is a thing of the future, you are already living in the past. Here is why you need to pay more attention to this result-producing tool.
Published on 17.03.2019.
A pop-up shop in the physical world will attract attention and new customers, but a pop-up ad in the virtual world might cost you a customer instead. How many times have you yourself looked for the little X in the right corner of an ad in order to quickly close it? Aggressive advertisements are an obstacle to users on their way to content, which is exactly why native advertising has proven to be the right path for all parties involved – advertisers and media companies, as well as end users.